About Us
The Road To Classic 4x4
It All Started With A 1981 Jeep CJ-7
That CJ-7 ignited the passion and was the first of countless trucks that have come through our founder's personal collection throughout the years.
As a truck and 4x4 collector and restorer for over a decade, Chris has successfully represented the sale of countless trucks on behalf of our clients and his personal collection.
Fellow enthusiasts and collectors observed Chris strategically market and successfully sell countless trucks for his own collection, so they started asking him to sell their trucks and 4x4s. As word spread and the requests grew, Chris expanded the Classic 4x4 brand to include classic, vintage and collector truck and 4x4 advisory and marketing.
From the dashboard
Results
100%
sell-through rate
10.26
Average days on market
$39,972
Average sale price
Behind the wheel: meet the founder
Chris Picconi, Founder
From passion to profession
Chris is no ordinary collector. What started with a single 1981 Jeep CJ-7 has grown into a thriving business. His deep-rooted passion for classic, vintage, and collector trucks and 4x4s led him from a successful career to founding Classic 4x4.
Professional background
Hudson Partners: Founder and Managing Partner, advising private equity, venture capital and strategic investors of automotive related businesses.
AutoLenders Companies: Vice President, Business and Corporate Development, fueling growth and innovation for an automotive private equity portfolio.
Cohen & Steers: Vice President, External Wholesaler, raising capital for global real estate, REIT, listed infrastructure and utility securities portfolios.
Trusted industry voice
Chris isn’t just behind the scenes; he’s the voice of the Classic 4x4 Podcast, engaging thousands of listeners with guests and stories from the classic, vintage and collector truck and 4x4 community.
Education
Alfred University: Bachelor of Science in Business Administration
Cornell University: Executive Certificate in Strategic Leadership
“Successfully Selling A Collector Truck Or 4X4 For The Highest Price To A Qualified Buyer Requires Expertise, Strategy And Resources.”
— Chris Picconi
Chart-Topping Podcast
After realizing the power of community and storytelling, we launched the Classic 4x4 Podcast. It immediately took off to the top of the ranks as an automotive podcast, further solidifying our position both as a trusted advisor and passionate advocate for the collector and custom truck community.
And today, Classic 4x4 stands as a leader to the collector and customizer markets. We are proud to be known as the leading advisory service and a marketing platform that respects history and adds to the legacy of every vehicle we represent. Join us on this journey as we continue to drive passion, expertise, and community within the classic 4x4 world.