Classic 4x4 Started as a Passion
That Evolved Into a Business
What We Do
Buying a truck is fun and exciting, selling it is not. Classic 4x4 handles every aspect of the sale of your classic, custom or collector truck or 4x4. Our clients include truck and 4x4 collectors, enthusiasts, importers and restorers.
We live and breath trucks, which is why we only represent the sale of classic, custom and collector trucks and 4x4s. Most marketplaces and vehicle marketing companies will represent any vehicle with minimal knowledge. Not us, we have a whole lot of knowledge and experience only marketing and advising the sale of trucks and 4x4s.
We professionally prepare and represent your truck in the right marketplace to attract the most attention and maximize the sale price. Our strategic auction, classified marketplace and direct buyer partners ensure your truck is marketed in the venue that attracts the largest volume of qualified enthusiast buyers.
Your truck is prepared for sale, brought to market and sold, all while it sits in your garage.
How It Started
It all started with a 1981 Jeep CJ-7 purchased in 2012 and a top automotive podcast launched in 2022.
That CJ-7 ignited the passion and was the first of countless trucks that have come through our Founder's personal collection throughout the years.
The Classic 4x4 Podcast formally launched the Classic 4x4 brand. Chris continues to host the podcast featuring interviews with fellow Jeep, Land Rover, Toyota, International Harvester, Ford, Chevrolet, Dodge, classic, custom and collector truck and 4x4 enthusiasts.
As a truck and 4x4 collector and restorer for over a decade, Chris has successfully represented the sale of countless trucks on behalf of our clients and his personal collection.
Fellow enthusiasts and collectors observed Chris strategically market and successfully sell countless trucks for his own collection, so they started asking him to sell their trucks and 4x4s. As word spread and the requests grew, Chris expanded the Classic 4x4 brand to include classic, custom and collector truck and 4x4 advisory and marketing.
Founder
Chris Picconi
Chris is an enthusiast collector and restorer that has built and maintains an ever evolving collection of trucks. After a successful professional career, Chris' focus shifted to his passion for collecting and restoring classic, custom and modified trucks and 4x4s.
Prior to founding Classic 4x4, Chris was the Managing Partner and Founder of Hudson Partners, an automotive advisory and consulting firm. He is currently the Managing Partner of CLP Flats, a multi family real estate investment firm. Chris launched and hosts the popular Classic 4x4 Podcast and continues to publish monthly episodes.
Over the prior decade, he held a variety of progressive roles at the AutoLenders Companies - AutoLenders, AutoLendersGo, CAL Automotive and Hann Financial. Most recently, he served as a key growth driver and Vice President of Business and Corporate Development for the portfolio of companies where he was also a member of the group’s leadership team.
Prior to AutoLenders, Chris spent eight years with Cohen & Steers, a prominent global real estate, REIT, listed infrastructure and utility securities investment manager. Progressing from intern to Vice President in three years, he raised capital for over 15 actively managed funds.
Chris holds a Bachelor of Science in Business Administration from Alfred University and an Executive Certificate in Strategic Leadership from Cornell University.