The Road To Classic 4x4
It All Started With A 1981 Jeep CJ-7
That CJ-7 ignited the passion and was the first of countless trucks that have come through our founder's personal collection.
As a truck and 4x4 collector and restorer for more than a decade, Chris has successfully represented the sale of countless trucks on behalf of our clients and his personal collection.
Fellow enthusiasts and collectors observed Chris strategically market and successfully sell countless trucks for his own collection, so they started asking him to sell their trucks and 4x4s. As word spread and the requests grew, Chris expanded the Classic 4x4 brand to include classic, vintage and collector truck and 4x4 advisory and marketing.
From the dashboard
Results
100%
sell-through rate
15.74
Average days on market
$45,852
Average sale price
Behind the wheel: meet the founder
Chris Picconi, Founder
From passion to profession
Chris is no ordinary collector. What started with a single 1981 Jeep CJ-7 has grown into a thriving business. His deep-rooted passion for classic, vintage, and collector trucks and 4x4s led him from a successful career to founding Classic 4x4.
Professional background
Hudson Partners: Founder and Managing Partner, advising private equity, venture capital and strategic investors of automotive related businesses.
AutoLenders Companies: Vice President, Business and Corporate Development, fueling growth and innovation for an automotive private equity portfolio.
Cohen & Steers: Vice President, External Wholesaler, raising capital for global real estate, REIT, listed infrastructure and utility securities portfolios.
Trusted industry voice
Chris isn’t just behind the scenes; he shares his keen market insights on the past performance and future outlook of the broader collector vehicle, truck, and 4x4 markets with thousands of viewers on YouTube. He breaks down shifting marketplace dynamics and identifies which trucks and 4x4s are the winners, losers, and best buys.